Our Philosophy
“Without our guests none of us would be here, and as such it is our obligation to ensure each be treated as if they are our most important, providing them all with exceptional memories and experiences they will never forget. We are lucky with how unique and varied our experiences are, however it still is the personal things, the act of kindness, the special attention, going ‘above and beyond’, that make all the difference and has built our reputation. Continuing this will no doubt carry our success long into the future.”
William Goodfellow, Founder & Managing Director
Vision Statement
Unique Experiences in amazing places
Our Mission
Through our unique tourism experiences, we strive to deliver exceptional customer experience while showcasing the highlights of the Whitsundays. Our mission is to become the preeminent water-based activity tourism operator in the Whitsundays.
Our Values:
Responsibility means to us;
We are socially, culturally, and environmentally responsible. We take care of the marine environment to pass on to future generations. We ensure all our customers take home lasting memories of their experience. We take responsibility for our customers and fellow staff always being safe. We are accountable for our roles and deliver on our responsibilities.
Passion means to us;
We are passionate about our products, the marine environment and its wildlife. We share our passion and knowledge as part of a professional team delivering superior value to our customers. We are proud to be a part of Explore Group and our unique history, identity and development.
Integrity means to us;
We are consistently fair, honest and respectful to others socially and culturally. We are conscious of and respect our place of work, the marine environment. We are always striving to do our best.
